When I first started envisioning what this brand will stand for, I decided that we will be the modern apparel brand for conscious, petite women who care about the people and planet. Now that we’re drawing near to the launch of our debut collection, we want to hold up our promise and raise one of our core pillars of transparency proudly. There’s no better way to do that than to give you a sneak peek as to how we mean business, no matter how small the impact.
Coco Chanel wasn’t just a legendary icon for the clothes she produced, but for her insights, which shaped the fashion industry for everyone. She spilled the secret on how to take your outfit to the next level: proportions. And for you, my petite tribe, this. means. everything.
Ladies, I present to you: The Rule of Thirds.
Think of the Rule as a guideline to help you dress your best, especially when it comes to petite fashion. Also known as the Golden Mean Ratio, it is a balance of proportions that we find aesthetically pleasing, applying to mathematics, architecture, photography and even fashion.
On the Topic of Pockets
We heard back from so many of you that pockets were a must. And honestly, we couldn’t agree more! I’m happy to let you know that we will most definitely have front pockets on our classic paperbag waist pants, AND front/back pockets on our sleeveless jumpsuit. Because where else would you stash your lipstick on the go?
Belt It Out, Girl
Three words that will change your life: Belts. Accentuate. Waistlines. We are happy to report that both our pants and jumpsuit come with a belt as well. The tie-belt is built into our pant waistband for easy accenture, and the jumpsuit tie-belt is completely removable. It’s time to do away with awkward-looking belt loops once and for all.
Now, back to our regularly scheduled programming.
Psst... This is Part 3 of our Closet Clean-Out series. So before you dive in, take a few minutes to read Part 1: How to Spring Clean Your Closet Sustainably, and Part 2: How To Responsibly Recycle the Clothes You Just Don’t Want Anymore.
We all know the benefits of an organized closet — even if we can’t seem to stay on top of keeping it that way. An organized closet helps you put outfits together easily, and helps you make sure you’re wearing pieces you haven’t worn in awhile.
Not to mention that contented sigh of relief you breathe every time you open your closet door. Ahhh.
The absolute first thing you need to do when organizing your closet is a simple two-step closet assessment.
We’ve taken the opportunity to update our brand name to better reflect what we stand for and all we have to offer. As a brand that’s full-heartedly focused on serving the petite community, we go against the norm and take an unconventional approach in designing and developing clothes so that they’re made to proportionally fit you, the petite woman.