When I first started envisioning what this brand will stand for, I decided that we will be the modern apparel brand for conscious, petite women who care about the people and planet. Now that we’re drawing near to the launch of our debut collection, we want to hold up our promise and raise one of our core pillars of transparency proudly. There’s no better way to do that than to give you a sneak peek as to how we mean business, no matter how small the impact.
Sustainability is in our DNA - it’s not just an afterthought. As I build this brand, I want to ensure that I’m doing it in an environmentally and socially responsible way from the start. Sourcing eco-friendly fabrics plays a huge part in this. After months of researching and sourcing, I’m happy to say that I’ve landed on an eco-conscious fiber that will most likely be used in 2 of the styles in my premier collection. The winner? Drumroll, please…. Tencel! Below is a breakdown of what Tencel is, how it’s made, and its benefits to both you and the environment.Continue reading