Stories

Once upon a time, us women would get dolled up to run errands or head into the office, hit up a quick happy hour and dinner, head home, then lather, rinse, repeat. Having a versatile ‘fit that could transform from day to night was ideal for the modern woman.

Now, nearly post quarantine, you’re lucky to get out of the sweatpants you started wearing on Sunday. 

But fret not - there is hope on the horizon! This time of working from home for some of us, and straight up not caring how we dress (guilty), is starting to near the end. One by one, we’re venturing back into the world and taking our favorite out-and-about clothes with us! 

At Unseam the Label, we’re striving to make this transition back into the real world easy for you. A few staple items from our premier collection are quite literally built for the on-the-go petite lady, so we've created an ensemble of ways to make your mornings quick and your nights last. 

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Heyo petite queens, listen - we get it. 

One of the biggest dilemmas us petites face is finding the right stores and brands to shop at, for clothing that proportionately fit us. When everyone else can find the pieces they need right off the rack, it’s harder for us to find petite-labeled clothing we actually like. That’s when some of us might turn to other areas of the store: The Kids’ or Juniors’ departments
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Hellooo Spring. 

It’s been a cold and trying winter where we are, but alas, it’s the time of year to pack away the thick leggings and wool sweaters we’ve grown so accustomed to and bring out one of our favorite, cheery pieces: Dresses. 

What’s a better way to celebrate the warming temps than with a proportioned, expressive dress? Although we love a good outfit switch up, reorganizing and glamming up our closets can be a pain to fit the new season. Things may fit a little differently after 3 months of hanging out at home, and what’s worse, shops and retailers can’t seem to size a petite’s dress properly in the first place. What a bummer before the summer. 

Just like how an iced coffee can completely save almost any situation, we got you with our Guide to Buying Dresses: Petite Edition
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Coco Chanel wasn’t just a legendary icon for the clothes she produced, but for her insights, which shaped the fashion industry for everyone. She spilled the secret on how to take your outfit to the next level: proportions. And for you, my petite tribe, this. means. everything

Ladies, I present to you: The Rule of Thirds. 

Think of the Rule as a guideline to help you dress your best, especially when it comes to petite fashion. Also known as the Golden Mean Ratio, it is a balance of proportions that we find aesthetically pleasing, applying to mathematics, architecture, photography and even fashion. 

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Heyo petite queens, 

Sharing a quick update with you on what’s happening in the Unseam the Label world. 

In our last update, I talked about why we opted for 3D prototyping and how we used the patterns based on the renderings to ensure fit for petites. Many of you showed so much excitement and sent us encouraging words over that update - you sure know how to tug at our heartstrings. 

Since then, we partnered with an amazing sample-maker (stay tuned for a whole other story on that later) and started on some GORGEOUS style samples, which we’ll give you sneak peeks of soon (woo hoo!). 

We’re at a point where we need to test the fit of each style sample on a petite fit model to perfect the pieces, but won’t be doing so at the moment. While we wait for the COVID-19 pandemic to clear up and adhere to the CDC’s safety guidelines on social distancing, we’re temporarily putting style development on hold. 

But I’m going to deal it to you straight - this isn’t just another COVID-19 update from another brand. During this season of uncertainty, continuing to show up, staying connected, and staying in(spired) is so important to us. 
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