Stories

Coco Chanel wasn’t just a legendary icon for the clothes she produced, but for her insights, which shaped the fashion industry for everyone. She spilled the secret on how to take your outfit to the next level: proportions. And for you, my petite tribe, this. means. everything

Ladies, I present to you: The Rule of Thirds. 

Think of the Rule as a guideline to help you dress your best, especially when it comes to petite fashion. Also known as the Golden Mean Ratio, it is a balance of proportions that we find aesthetically pleasing, applying to mathematics, architecture, photography and even fashion. 

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Heyo petite queens, 

Sharing a quick update with you on what’s happening in the Unseam the Label world. 

In our last update, I talked about why we opted for 3D prototyping and how we used the patterns based on the renderings to ensure fit for petites. Many of you showed so much excitement and sent us encouraging words over that update - you sure know how to tug at our heartstrings. 

Since then, we partnered with an amazing sample-maker (stay tuned for a whole other story on that later) and started on some GORGEOUS style samples, which we’ll give you sneak peeks of soon (woo hoo!). 

We’re at a point where we need to test the fit of each style sample on a petite fit model to perfect the pieces, but won’t be doing so at the moment. While we wait for the COVID-19 pandemic to clear up and adhere to the CDC’s safety guidelines on social distancing, we’re temporarily putting style development on hold. 

But I’m going to deal it to you straight - this isn’t just another COVID-19 update from another brand. During this season of uncertainty, continuing to show up, staying connected, and staying in(spired) is so important to us. 
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