Heyo, Diana here - founder and fellow petite! As a woman who’s on the shorter side, I find it so troublesome to find outfits that match my frame, let alone a complete petite fashion brand to shop at. I know I’m not alone - over 54% of US women are under 5’5”.
It wasn’t until a petite blogger that goes by Petite Fashion Weekly broke it down for me in her past newsletter that I really understood why brands just don’t cater to petite sizing. It also made me realize just how much Unseam the Label can offer the market, so it’s not all so bittersweet. :)
Let’s walk through the 4 reasons why there aren’t more fashion brands that cater to petite sizing.
In today’s fashion industry, the word "petite" refers to sizing and proportions specific to women who are 5'4" and under. But when it really comes down to it, it’s all about YOUR body proportions.
Once upon a time, us women would get dolled up to run errands or head into the office, hit up a quick happy hour and dinner, head home, then lather, rinse, repeat. Having a versatile ‘fit that could transform from day to night was ideal for the modern woman.
Now, nearly post quarantine, you’re lucky to get out of the sweatpants you started wearing on Sunday.
But fret not - there is hope on the horizon! This time of working from home for some of us, and straight up not caring how we dress (guilty), is starting to near the end. One by one, we’re venturing back into the world and taking our favorite out-and-about clothes with us!
At Unseam the Label, we’re striving to make this transition back into the real world easy for you. A few staple items from our premier collection are quite literally built for the on-the-go petite lady, so we've created an ensemble of ways to make your mornings quick and your nights last.
One of the biggest dilemmas us petites face is finding the right stores and brands to shop at, for clothing that proportionately fit us. When everyone else can find the pieces they need right off the rack, it’s harder for us to find petite-labeled clothing we actually like. That’s when some of us might turn to other areas of the store: The Kids’ or Juniors’ departments.
It’s been a cold and trying winter where we are, but alas, it’s the time of year to pack away the thick leggings and wool sweaters we’ve grown so accustomed to and bring out one of our favorite, cheery pieces: Dresses.
What’s a better way to celebrate the warming temps than with a proportioned, expressive dress? Although we love a good outfit switch up, reorganizing and glamming up our closets can be a pain to fit the new season. Things may fit a little differently after 3 months of hanging out at home, and what’s worse, shops and retailers can’t seem to size a petite’s dress properly in the first place. What a bummer before the summer.
Just like how an iced coffee can completely save almost any situation, we got you with our Guide to Buying Dresses: Petite Edition!