Stories

We’ve got some exciting news here at Unseam the Label - not only are we in the midst of developing new styles to add to our repertoire, but we’re also adding in a new eco-friendly fabric to pair: Cupro

While we can’t divulge too much on the behind the scenes looks at the moment, we can elaborate more on this magical fabric you’ve probably never heard of before. Let’s talk Cupro. 
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When I first started envisioning what this brand will stand for, I decided that we will be the modern apparel brand for conscious, petite women who care about the people and planet. Now that we’re drawing near to the launch of our debut collection, we want to hold up our promise and raise one of our core pillars of transparency proudly. There’s no better way to do that than to give you a sneak peek as to how we mean business, no matter how small the impact

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Hey y’all, 

Diana here, your fellow petite friend. First of all, a big thank you for coming along on my journey to bring Unseam the Label to the world. It's been a crazy ride filled with endless ideas-turned-sketches, matcha-induced late nights and mood boards with fabric, colors, and prints... but I couldn't be more proud of where we ended up. And I'm so excited for YOU to see!

As we swing into full-blown launch mode, I wanted to provide you guys with some super cool updates on where things are and where we're going with this brand.
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Sustainability is in our DNA - it’s not just an afterthought. As I build this brand, I want to ensure that I’m doing it in an environmentally and socially responsible way from the start. Sourcing eco-friendly fabrics plays a huge part in this. After months of researching and sourcing, I’m happy to say that I’ve landed on an eco-conscious fiber that will most likely be used in 2 of the styles in my premier collection. The winner? Drumroll, please…. Tencel! Below is a breakdown of what Tencel is, how it’s made, and its benefits to both you and the environment.
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