We’ve got some exciting news here at Unseam the Label - not only are we in the midst of developing new styles to add to our repertoire, but we’re also adding in a new eco-friendly fabric to pair: Cupro!
While we can’t divulge too much on the behind the scenes looks at the moment, we can elaborate more on this magical fabric you’ve probably never heard of before. Let’s talk Cupro.
What is Cupro?
Picture the stylistic benefits of silk, but more durable.
*Using my best scientific voice* - ahem - Cupro, or sometimes cupra (short for Cuprammonium rayon) is a regenerated cellulose fabric made from cotton waste, or cotton linter (think the fluffy puffs around the plant’s seeds).¹ Since linter fibers are too small to be spun, they’re usually thrown away during cotton production. Our cupro is made from this regenerated cotton waste (linter) fiber. Given its cellulose origin and production process, it’s part of the same family of fabrics as Tencel, rayon, Modal and Lyocell.⁴ (Ringing a bell?)
Where You See It
Cupro is smooth and silky, and drapes beautifully for dresses, jumpsuits, blouses, tank tops, silky trousers, pajamas and even lingerie.¹
And not to mention, soon you’ll see it in our very own Unseam the Label collection. 💕
How it can be sustainable:
- As we mentioned above, Cupro is made from recycled cotton linter. In other words, it reduces waste and uses recycled materials.
- It can be produced in a closed loop like Tencel and Lyocell, which means that any chemicals used can be extracted afterwards and the water can be reused.²
- No worms were harmed in the making of this fabric. Unlike silk, Cupro is 100% cruelty free and is often referred to as “vegan silk.”
Now, we know that Cupro isn’t perfect nor a 100% sustainable fabric. It also may not be the best option for someone looking for a completely natural or biodegradable fiber. But, the more we’re able to recycle and reuse materials without affecting quality, the better, and it is a step towards textile circularity.
Cupro.is.so.soft. Like, really soft. The material is breathable and regulates temperature like cotton, drapes elegantly, and feels like silk.²
In its entirety, Cupro is truly fabric goals: it’s hypoallergenic, anti-static, stretch-resistant, incredibly durable and, being thermo-regulating, it dries quickly.⁴ Basically, it’s the perfect marriage of the softness from natural fibers and the practicality of synthetic ones. Love that!
Caring for Cupro
Like many other sustainable fabrics, hand-washing is always the best and safest method for washing Cupro. However, for our own upcoming styles, we’ll be asking you to get them professionally cleaned to preserve the Cupro’s quality and sheen. (You’ll see why once we announce our new line!) For your own reading pleasure on eco-friendly dry cleaning, we’ve made it easy for you: check out our guide to green dry cleaning here!
If you decide to hand-wash, our friends at The Laundress lay it out quite nicely: ‘Submerge the item and gently agitate the water with your hands to evenly distribute soap. Soak for up to 30 minutes and rinse well by running cool water through the item until the water is no longer soapy. Do not wring. Instead, press the water out of the item.’ ³
Once you dry or pick up your piece from the eco-cleaners, opt to fold your Cupro clothes - hanging can alter the intended shape of the piece.³
Already cuffing to Cupro? Girl, we know. We’re so pumped to be using this eco-friendly fabric for a couple of our brand new upcoming pieces at Unseam the Label, and we hope you love it as much as we do.
P.S. - Can’t wait to learn more about our upcoming Cupro styles? Be sure to join the petite community and be in the know on the latest and greatest by signing up for our mailing list. As always, we love to show off some sneak peaks on Instagram 👀 - @UnseamtheLabel is where it’s at.