When I first started envisioning what this brand will stand for, I decided that we will be the modern apparel brand for conscious, petite women who care about the people and planet. Now that we’re drawing near to the launch of our debut collection, we want to give you a sneak peek as to how we mean business, no matter how small the impact.
When creating a sustainable garment, fabric choice is the number one consideration for us. It affects the amount of environmental resources (like water and energy) as well as the labor resources it takes to create the fiber and fabric, among other things.
But it’s also important to think about the small-but-mighty accompaniments that complete the garment, like buttons, zippers, and labels.
Yup, that’s right, labels. Our brand and size labels are Global Recycle Standard (GRS) certified 100% recycled woven labels. Our care labels are also GRS-certified, and made out of 100% recycled poly satin tape. In a nutshell, the GRS certification traces and verifies that the materials are indeed made of recycled content and made under fair working conditions.
In addition, our hang-tags are made out of 100% post-consumer recycled content (even the string) and printed with eco-friendly soy inks.
Due to prevalent “green-washing” with so many brands claiming to be ‘eco-friendly,’ it can be difficult for a consumer to determine just how sustainable a product is. But certifications and certain product registrations help clearly mark what is and what isn’t, and we’ve made this a forecenter for our premier collection.
For example, for our jumpsuit, pant, and maxi dress styles, we don’t just use any type of Lyocell fiber - we opt for TENCEL™ branded Lyocell made by the Lenzing Group. This brand’s fiber is made from sustainably-harvested trees from farms that are certified by the Forest Stewardship Council (FSC), which guarantees traceability. Generic lyocell may be sustainable, but it isn’t guaranteed.
Similarly, the GRS-certification on all of our labels gives us peace of mind when it comes to guaranteeing verification of the recycled content and worker conditions. These kinds of certifications do make the labels more expensive than regular, non-certified and unsustainable labels, but we see it as a rewarding investment to provide this level of guarantee to you, our beloved fellow petites.
With that being said, we know that our brand, size, and care labels aren’t the perfect solution. We are reusing existing material and repurposing them to make labels, but they aren’t biodegradable. We do, however, strongly believe that it’s about progress, not perfection, and we will continue to look for better materials to work with for our future labels as we learn of them.
You may not think something as small as a clothing label can make a difference. But small things add up! In another perspective, if every single person on this planet decided not to drink from 1 plastic water bottle, that’s over 7.53 BILLION bottles we just saved, collectively.
We know there’s no such thing as being 100% sustainable, but here’s to doing our part in lessening our eco-impact.
P.S. - What small steps are you taking to make a difference on our planet? Email firstname.lastname@example.org or Direct Message us on Instagram for inspo.