Sharing a quick update with you on what’s happening in the Unseam the Label world.
In our last update, I talked about why we opted for 3D prototyping and how we used the patterns based on the renderings to ensure fit for petites. Many of you showed so much excitement and sent us encouraging words over that update - you sure know how to tug at our heartstrings.
Since then, we partnered with an amazing sample-maker (stay tuned for a whole other story on that later) and started on some GORGEOUS style samples, which we’ll give you sneak peeks of soon (woo hoo!).
We’re at a point where we need to test the fit of each style sample on a petite fit model to perfect the pieces, but won’t be doing so at the moment. While we wait for the COVID-19 pandemic to clear up and adhere to the CDC’s safety guidelines on social distancing, we’re temporarily putting style development on hold.
But I’m going to deal it to you straight - this isn’t just another COVID-19 update from another brand. During this season of uncertainty, continuing to show up, staying connected, and staying in(spired) is so important to us.
So while continued development of our premier collection is on hold, we’re getting a head start on planning the styles for our 2nd release. We want to create the styles you can’t live without, and we need your input in shaping this next collection!
Email firstname.lastname@example.org or DM us on Instagram to tell us exactly what you need in your wardrobe, based on your current petite fashion pain-points. Go ahead and be picky - share your feedback on why you need a certain style, the design details you love (a square neckline, slit on the sides of a sleeveless crop top, etc.), and the colors you can’t get enough of.
Once we’ve gathered your feedback, we’ll narrow them down to the most highly requested styles, and may do a 2nd feedback round to get even more detailed on the winning designs. If we absolutely LOVE your idea, we may even name the new style after you. Wink wink. ;)
Here’s to creating the best petite line together,