Stories

And we’re back! Welcome to Part 2 of Get To Know Your Fibers. Next up: Natural fibers

Now, in many ways, natural fabrics can be better for the environment. However, just because something is labeled as “natural” doesn’t mean it is truly eco-friendly. 

Natural fibers come from plants and animals. They are often touted as eco-friendly alternatives to the chemically-intensive procedures involved in synthetic fabric production (if you haven’t already - make sure to check out Part 1 where we cover man-made fibers). But, as our friends at Good On You so eloquently ask, “If it takes nearly three thousand litres of water to produce just one cotton t-shirt, is it really more sustainable?”¹ 

Let’s do a deep-dive on the common natural fibers out there. 

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Heyo, Diana here - founder and fellow petite! As a woman who’s on the shorter side, I find it so troublesome to find outfits that match my frame, let alone a complete petite fashion brand to shop at. I know I’m not alone - over 54% of US women are under 5’5”.

It wasn’t until a petite blogger that goes by Petite Fashion Weekly broke it down for me in her past newsletter that I really understood why brands just don’t cater to petite sizing. It also made me realize just how much Unseam the Label can offer the market, so it’s not all so bittersweet. :) 

Let’s walk through the 4 reasons why there aren’t more fashion brands that cater to petite sizing.

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We’ve got some exciting news here at Unseam the Label - not only are we in the midst of developing new styles to add to our repertoire, but we’re also adding in a new eco-friendly fabric to pair: Cupro

While we can’t divulge too much on the behind the scenes looks at the moment, we can elaborate more on this magical fabric you’ve probably never heard of before. Let’s talk Cupro. 
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There have been several people who’ve asked us whether or not they can still wear Unseam the Label styles even if they aren’t exactly 5’4” and under. The short answer: yes! (Pun intended.) 

In today’s fashion industry, the word "petite" refers to sizing and proportions specific to women who are 5'4" and under. But when it really comes down to it, it’s all about YOUR body proportions. 
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