Stories

We’ve got some exciting news here at Unseam the Label - not only are we in the midst of developing new styles to add to our repertoire, but we’re also adding in a new eco-friendly fabric to pair: Cupro

While we can’t divulge too much on the behind the scenes looks at the moment, we can elaborate more on this magical fabric you’ve probably never heard of before. Let’s talk Cupro. 
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There have been several people who’ve asked us whether or not they can still wear Unseam the Label styles even if they aren’t exactly 5’4” and under. The short answer: yes! (Pun intended.) 

In today’s fashion industry, the word "petite" refers to sizing and proportions specific to women who are 5'4" and under. But when it really comes down to it, it’s all about YOUR body proportions. 
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Once upon a time, us women would get dolled up to run errands or head into the office, hit up a quick happy hour and dinner, head home, then lather, rinse, repeat. Having a versatile ‘fit that could transform from day to night was ideal for the modern woman.

Now, nearly post quarantine, you’re lucky to get out of the sweatpants you started wearing on Sunday. 

But fret not - there is hope on the horizon! This time of working from home for some of us, and straight up not caring how we dress (guilty), is starting to near the end. One by one, we’re venturing back into the world and taking our favorite out-and-about clothes with us! 

At Unseam the Label, we’re striving to make this transition back into the real world easy for you. A few staple items from our premier collection are quite literally built for the on-the-go petite lady, so we've created an ensemble of ways to make your mornings quick and your nights last. 

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Pregnancy is a beautiful thing: our bodies change to fit a new human, your family is growing to add another little life into this world, and honestly, there are just so many cute baby clothes to dress your newborn. Shopping for you, a petite lady, on the other hand, can be a bit tricky. It’s already difficult to find maternity clothing that fits your style - but it can be even harder to find maternity clothing that fits our petite frames without looking like a circus balloon. 

Finding the right petite maternity clothing is no easy feat. I mean, I guess I should say for petite women, it is never easy to find clothing of the right petite size that fits and flatters, even before your pregnancy. We want to feel comfortable and find clothes that fit our changing (and already hard to shop for) bodies, but you don’t want to be left with clothes you won’t wear after, either! So what do we do? 

You already know we love some good pro tips - here is how to avoid a monsoon of clothes post-pregnancy and how to find just the right ‘fits for your not-so-petite (or growing) bump.
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The ever iconic Vivienne Westwood said it best when she proudly declared, “Buy less, choose well, make it last.” 

We like to think Vivienne was referring to the benefits of eco-friendly clothing and the effects it has on your wallet and environment. The fashion industry is notorious for consuming tons of environmental resources to create clothing, but it should be our job as consumers to be more mindful of what we choose to bring into our closets. 
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