Stories
And we’re back! Welcome to Part 2 of Get To Know Your Fibers. Next up: Natural fibers.
Now, in many ways, natural fabrics can be better for the environment. However, just because something is labeled as “natural” doesn’t mean it is truly eco-friendly.
Natural fibers come from plants and animals. They are often touted as eco-friendly alternatives to the chemically-intensive procedures involved in synthetic fabric production (if you haven’t already - make sure to check out Part 1 where we cover man-made fibers). But, as our friends at Good On You so eloquently ask, “If it takes nearly three thousand litres of water to produce just one cotton t-shirt, is it really more sustainable?”¹
Let’s do a deep-dive on the common natural fibers out there.
I recently realized that in past blog and social media posts, I‘ve emphasized some of the eco-friendly fibers we’ll be using in our premier collection - without going into detail on the various fibers out there. Let’s take a step back from the craziness that is the world at the moment, and step into an intro on Basic Fibers 101.
Heyo, Diana here - founder and fellow petite! As a woman who’s on the shorter side, I find it so troublesome to find outfits that match my frame, let alone a complete petite fashion brand to shop at. I know I’m not alone - over 54% of US women are under 5’5”.
It wasn’t until a petite blogger that goes by Petite Fashion Weekly broke it down for me in her past newsletter that I really understood why brands just don’t cater to petite sizing. It also made me realize just how much Unseam the Label can offer the market, so it’s not all so bittersweet. :)
Let’s walk through the 4 reasons why there aren’t more fashion brands that cater to petite sizing.
While we can’t divulge too much on the behind the scenes looks at the moment, we can elaborate more on this magical fabric you’ve probably never heard of before. Let’s talk Cupro.
In today’s fashion industry, the word "petite" refers to sizing and proportions specific to women who are 5'4" and under. But when it really comes down to it, it’s all about YOUR body proportions.