While we can’t divulge too much on the behind the scenes looks at the moment, we can elaborate more on this magical fabric you’ve probably never heard of before. Let’s talk Cupro.
In today’s fashion industry, the word "petite" refers to sizing and proportions specific to women who are 5'4" and under. But when it really comes down to it, it’s all about YOUR body proportions.
Once upon a time, us women would get dolled up to run errands or head into the office, hit up a quick happy hour and dinner, head home, then lather, rinse, repeat. Having a versatile ‘fit that could transform from day to night was ideal for the modern woman.
Now, nearly post quarantine, you’re lucky to get out of the sweatpants you started wearing on Sunday.
But fret not - there is hope on the horizon! This time of working from home for some of us, and straight up not caring how we dress (guilty), is starting to near the end. One by one, we’re venturing back into the world and taking our favorite out-and-about clothes with us!
At Unseam the Label, we’re striving to make this transition back into the real world easy for you. A few staple items from our premier collection are quite literally built for the on-the-go petite lady, so we've created an ensemble of ways to make your mornings quick and your nights last.
Finding the right petite maternity clothing is no easy feat. I mean, I guess I should say for petite women, it is never easy to find clothing of the right petite size that fits and flatters, even before your pregnancy. We want to feel comfortable and find clothes that fit our changing (and already hard to shop for) bodies, but you don’t want to be left with clothes you won’t wear after, either! So what do we do?
You already know we love some good pro tips - here is how to avoid a monsoon of clothes post-pregnancy and how to find just the right ‘fits for your not-so-petite (or growing) bump.
We like to think Vivienne was referring to the benefits of eco-friendly clothing and the effects it has on your wallet and environment. The fashion industry is notorious for consuming tons of environmental resources to create clothing, but it should be our job as consumers to be more mindful of what we choose to bring into our closets.